Chris Morton’s decision to colonise the fashion world as an innovator, whilst timely, represented a shift in career path for the former VC of Balderton Capital.
Launched in 2010 this success, having secured funding from DFJ Esprit and Accel, is growing rapidly with a confidence based upon the premise that fashion should be approached from a consumers perpective. It has to be relevant and engaging.
A social curation platform at heart, Lyst allows users to discover designers and fashion products in ‘real time’ and through a personalised experience, whilst focussed on generating sales.
Read more
A philosophy that places celebrity ambassadors and stylists at its heart, such as Cheryl Cole, Felix has found support and funding ($20m to date) from a discerning group of individuals and VC’s including Accel Partners, Index Ventures and Fidelity Growth Partners. Having launched a French version of the site in May 2012 and looking to do the same in Spain this month, we caught up with Felix for our ‘Ten Smart CEOs’ series. 
Silicon Roundabout-based Flubit originally launched as a demand-driven group buying site in August 2011.
Amongst some of the gloomiest reports of European contagion the jubilee celebrations have not been the only ray of sunshine to offer balance and encouragement to us all!
The headline in The Drum magazine (May 11th) read ‘MARKETING IS DEAD… or so said Kevin Roberts when addressing the Institute of Directors conference recently – shocking words considering he is chief executive officer at one of the world’s biggest advertising agencies’ (Saatchi and Saatchi).
