As a British chap myself, I’ve actually spent the better part of a decade building an incredible business in New York City. I felt the itch to expand internationally many times but knew that with “going global” came many unique challenges.
On top of the operational issues firmly sits the need to reach a certain scale and as an enterprise software player that’s meant helping to cultivate the SaaS ecosystem around Sailthru, carefully building and supporting each of our clients as they grow their businesses, and being a vocal advocate for the value and direction of personalized marketing communications.