![]()
YOU-app, our new wellbeing app is gearing up to revolutionize self-improvement. The weapons: micro-actions, positivity, and support.
We all make big resolutions. Eat better, move more, get organised… These resolutions are ambitious, vague, and most of us stumble to fulfil them, coming out feeling worse. In fact, more than 9 out of 10 fail, and the huge self-improvement market, including weight-loss, self-help books, fitness programs etc. is filled with frustrated customers who have learned to expect failure. It’s a market just waiting to be revolutionized.



A greater focus on sustainability/profitability. Sharper alignment of technology with actual market need and not just good ideas. Leading to economic as well as functional viability.
