
Carwow is expanding the way Britain buys cars. We’ve taken the existing car buying process – in which new car buyers have no choice but to travel to dealerships and haggle for a good price – and turned it on its head, so that dealers compete for the business of the buyer. Customers pick the car they want, with the exact spec they’d like, and Britain’s best-rated dealers send their best offers.
As with the existing car buying system, the customer still buys directly from the dealer, but by providing up-front offers, we’ve eliminated the hassle associated with haggling for both dealers and car buyers. We’re also empowering customers, offering transparency in pricing and ensuring they get a fair price. We’re already working with 20% of Britain’s manufacturer-authorised dealers to improve the way the country buys new cars.
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