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I co-founded Marley Spoon in 2014 with the mission to radically reduce food waste and fundamentally change how grocery shoppers purchase food by providing access to convenient, market-fresh and delightful meals to millions of households around the world. The food industry is the last industry to move online, and as the inevitable next step, I saw this as a huge opportunity to move into that space and cultivate a company that creates solutions to the intrinsic problems faced daily by customers when purchasing and cooking food.

Awarding stock to employees, whether through a formal share plan or otherwise, can be a very powerful tool to reward and incentivise behaviour, playing a key part in the growth and success of a business. Of course, the incentive is only tangible if there is an opportunity to crystallise the value of the shares at some point in the future – normally at the time of an initial public offering (IPO) or trade sale. Equally, early investors will also want a plan so they can realise all or part of their investment.



