Digital media businesses are having a tough time of late. Traditionally, media companies rely on advertising for their revenues. But despite total global ad sales growing for many years, today 85p in every £1 is currently going to just 2 companies in the digital ad space; Google and Facebook. Media companies are left to fight for a shrinking slice of the pie.
What does this mean for newer media companies like Culture Trip that compete in this market? And, how can they use tech to help them monetise?