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The explosion of the subscription economy
The last decade has seen the rise of the subscription economy. Whilst advancements in technology and the explosion of social media both play a huge role in the democratisation of subscription businesses, they are not the underlying reasons why subscription is becoming the norm. They are catalysts. The explosion of the subscription economy is simply a reflection of demographics of the customer base it’s attracting.
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I certainly think that statement might not be as applicable for those companies still early in their growth trajectory. For established more mature Fintech businesses, perhaps profitability will become more of a focus, but as one of Europe’s leading Fintech investors, we are always looking for businesses that have strong underlying unit economics.
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To have any chance of birthing UK tech-giants we need frictionless access to a large single market; the divergence of wealth and power is making this more unlikely. The US and China have a significant advantage over UK companies who have a plethora of barriers blocking access to talent, materials and customers.
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Technological and digital advancements mean that today, even the smallest companies in the world can become global. While the rewards can be immense, growing a business internationally isn’t without its challenges. Jellyfish started life as a UK-based start-up in 2005. As we approach our 15th year in business, we’re well on our way to becoming a truly global organisation.
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I was 24 when I founded badi which meant I was starting out with limited experience, but I once heard this quote and it stuck with me: “The best people are the people who don’t know how to do something, because they are the ones who are going to find a way to do it.” For me, there’s a huge advantage to being young and innovative over having experience.
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