The events industry has seen dramatic changes as a result of the pandemic, impacting markets from healthcare and tech to food and drink as the events where they showcase their products, services and attend meetings crucial to the business were cancelled. The events industry naturally relies on the functioning and interconnected nature of other markets. At a time where normal business operations (like arranging meetings, pitching new business or collecting data) were digitised – or even stopped completely, depending on local restrictions – digital events platforms and organisers have been busy behind the scenes, adapting to connect professionals and drive innovation within a variety of markets.
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